Mayberg Tour 2025 with a unique merch concept

Bringing the idea to life

Mayberg’s management approached us after hearing about our Print@Show concept with Milky Chance. Together with the sustainability agency The Changency, they were looking for a way to make the upcoming tour even more resource-efficient – without losing the experience and character that make merch so special.

We refined and perfected the concept so that it could function as a standalone merch solution, even in large venues. Every process was optimised for a smooth, professional workflow – from quick setup and teardown to equipment handling and truck logistics.

We also streamlined the on-site process: every item was checked on drop-off, tagged through a smart tracking system and returned via a paging setup. This way, both fans and crew always knew where things stood – and every piece found its way safely back to its owner after printing.

Garment printing on the road

Printing was done on a professional screen-printing carousel with a drying tunnel – purpose-built to handle the demands of live touring. Each piece took less than a minute to print, often with two designs per garment.

Because everything happened live and face to face with the fans, the setup was fast-moving and full of energy. Every show brought new fabrics, new ideas and plenty of spontaneity. And for anyone who hadn’t brought something to print, we had a small selection of deadstock pieces – all leftover stock made from 100% natural fibres.

Garment Stories

It was especially great to see how creative the fans were. Many had clearly thought in advance about what to bring – from favourite T-shirts to denim jackets, from socks to blazers, everything was there. Some pieces even came with their own stories: “Careful, this one’s my favourite!” or “Don’t mind the stains – that’s tomato sauce, I’ve had this shirt for ages!”

And of course, when you’re printing live, things can go wrong every now and then. But the feedback was consistently positive. Most of the time we heard: “Now it’s truly one of a kind!” And if something did need to be replaced, we always found a fair solution.

Wirtschaftlich tragfähig – emotional unbezahlbar

This tour showed that sustainable ideas don’t just sound good on paper – they actually work. Even with more people and logistics involved, we proved that merch without new production is totally doable – and it feels more authentic, more personal, and way closer to the fans than traditional merch ever could.

A practical advantage became clear during the shows in Switzerland: since no stock was carried, all the paperwork for import and export simply disappeared. No customs, no extra forms, no delays – it made touring logistics so much easier and proved that sustainable concepts can offer real benefits in practice. It also showed how well the concept works when touring across borders.