{"id":15879,"date":"2025-10-13T14:46:18","date_gmt":"2025-10-13T12:46:18","guid":{"rendered":"https:\/\/sustain-shop.de\/?p=15879"},"modified":"2025-10-13T15:17:07","modified_gmt":"2025-10-13T13:17:07","slug":"mayberg-tour-2025-with-a-unique-merch-concept","status":"publish","type":"post","link":"https:\/\/sustain-shop.de\/en\/mayberg-tour-2025-with-a-unique-merch-concept","title":{"rendered":"Mayberg Tour 2025 with a unique merch concept"},"content":{"rendered":"\n\n\t<section class=\"section\" id=\"section_2019104477\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-collapse align-middle align-center\"  id=\"row-969034359\">\n\n\n\t<div id=\"col-1776543845\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>Mayberg Tour 2025<\/h2>\n<h3>Merch made without producing anything new<\/h3>\n<p>Rethinking merch \u2013 and putting sustainability into practice:<br \/>For Mayberg\u2019s 2025 tour, we at Sustain Merchandising developed a concept that shows just how far sustainable merch has come. No newly produced garments, no overproduction, no traditional merch stand \u2013 instead, fans\u2019 own favourite pieces, printed live on site.<\/p>\n<p>What started with Milky Chance in 2020 as a bold experiment has since evolved into a professional, tour-ready system. With Mayberg, we took it a step further \u2013 an entire tour built solely around live printing on fans\u2019 own garments, from T-shirts to denim jackets.<\/p>\n<p>The concept combines sustainability, creativity and a genuine closeness to the fans in a way that completely redefines merch. Each show became a space where clothing, music and connection came together \u2013 with visible excitement on both sides of the merch stand.<\/p>\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1588700211\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" style=\"margin:0px 0px 20px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1152\" src=\"https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-2-1536x1152.jpg\" class=\"attachment-1536x1536 size-1536x1536\" alt=\"Mayberg Print@Show 2025, Stage\" srcset=\"https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-2-1536x1152.jpg 1536w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-2-400x300.jpg 400w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-2-1024x768.jpg 1024w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-2-768x576.jpg 768w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-2-800x600.jpg 800w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-2.jpg 2000w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1588700211 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1725641089\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3>Bringing the idea to life<\/h3>\n<p>Mayberg\u2019s management approached us after hearing about our Print@Show concept with Milky Chance. Together with the sustainability agency The Changency, they were looking for a way to make the upcoming tour even more resource-efficient \u2013 without losing the experience and character that make merch so special. <\/p>\n<p>We refined and perfected the concept so that it could function as a standalone merch solution, even in large venues. Every process was optimised for a smooth, professional workflow \u2013 from quick setup and teardown to equipment handling and truck logistics. <\/p>\n<p>We also streamlined the on-site process: every item was checked on drop-off, tagged through a smart tracking system and returned via a paging setup. This way, both fans and crew always knew where things stood \u2013 and every piece found its way safely back to its owner after printing. <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1821825582\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_114663726\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:150%;margin:0px 0px 20px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-12-682x1024.jpg\" class=\"attachment-large size-large\" alt=\"Mayberg Print@Show 2025, Truck Load\" srcset=\"https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-12-682x1024.jpg 682w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-12-267x400.jpg 267w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-12-768x1152.jpg 768w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-12-1024x1536.jpg 1024w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-12-800x1200.jpg 800w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-12.jpg 1333w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_114663726 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-793807034\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1364862290\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:150%;margin:0 0px 20px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-13-682x1024.jpg\" class=\"attachment-large size-large\" alt=\"Mayberg Print@Show 2025, Dryer\" srcset=\"https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-13-682x1024.jpg 682w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-13-267x400.jpg 267w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-13-768x1152.jpg 768w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-13-1024x1536.jpg 1024w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-13-800x1200.jpg 800w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-13.jpg 1333w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1364862290 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1128612092\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3>Garment printing on the road<\/h3>\n<p>Printing was done on a professional screen-printing carousel with a drying tunnel \u2013 purpose-built to handle the demands of live touring. Each piece took less than a minute to print, often with two designs per garment. <\/p>\n<p>Because everything happened live and face to face with the fans, the setup was fast-moving and full of energy. Every show brought new fabrics, new ideas and plenty of spontaneity. And for anyone who hadn\u2019t brought something to print, we had a small selection of deadstock pieces \u2013 all leftover stock made from 100% natural fibres.  <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-217697985\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3>Garment Stories<\/h3>\n<p>It was especially great to see how creative the fans were. Many had clearly thought in advance about what to bring \u2013 from favourite T-shirts to denim jackets, from socks to blazers, everything was there. Some pieces even came with their own stories: \u201cCareful, this one\u2019s my favourite!\u201d or \u201cDon\u2019t mind the stains \u2013 that\u2019s tomato sauce, I\u2019ve had this shirt for ages!&#8221;  <\/p>\n<p>And of course, when you\u2019re printing live, things can go wrong every now and then. But the feedback was consistently positive. Most of the time we heard: \u201cNow it\u2019s truly one of a kind!\u201d And if something did need to be replaced, we always found a fair solution.   <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1705414980\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_858315833\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:150%;margin:0 0px 20px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-3-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"Mayberg Print@Show 2025, Socks\" srcset=\"https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-3-768x1024.jpg 768w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-3-300x400.jpg 300w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-3-1152x1536.jpg 1152w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-3-800x1067.jpg 800w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-3.jpg 1500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_858315833 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-95768785\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1163122141\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:150%;margin:0 0px 20px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-7-682x1024.jpg\" class=\"attachment-large size-large\" alt=\"Mayberg Print@Show 2025\" srcset=\"https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-7-682x1024.jpg 682w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-7-267x400.jpg 267w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-7-768x1152.jpg 768w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-7-1024x1536.jpg 1024w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-7-800x1200.jpg 800w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-7.jpg 1333w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1163122141 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1734152160\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3>Wirtschaftlich tragf\u00e4hig \u2013 emotional unbezahlbar<\/h3>\n<p>This tour showed that sustainable ideas don\u2019t just sound good on paper \u2013 they actually work. Even with more people and logistics involved, we proved that merch without new production is totally doable \u2013 and it feels more authentic, more personal, and way closer to the fans than traditional merch ever could. <\/p>\n<p>A practical advantage became clear during the shows in Switzerland: since no stock was carried, all the paperwork for import and export simply disappeared. No customs, no extra forms, no delays \u2013 it made touring logistics so much easier and proved that sustainable concepts can offer real benefits in practice. It also showed how well the concept works when touring across borders.  <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-87986239\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3>Looking forward<br \/><\/h3>\n<p>The reaction from fans was incredible \u2013 no one missed the \u201cregular merch\u201d. Instead, there was pure excitement for a concept that brought together creativity and a real sense of environmental awareness.<\/p>\n<p>At some shows, the queues at the merch stand stretched far outside the venue \u2013 all for individually printed favourite pieces. Everyone was patient, chatting, laughing and turning the wait into part of the concert experience itself. <\/p>\n<p>Despite the huge crowds, everything ran smoothly: by the time Mayberg hit the stage, everyone had been taken care of \u2013 all garments collected, prepped or already printed.<\/p>\n<p>For us, it\u2019s clear: this wasn\u2019t a one-off experiment, but an important step toward the future of sustainable merch.<br \/>Printing live instead of producing in advance saves resources, creates one-of-a-kind pieces, and sparks real connection between people.<\/p>\n<p>With this tour, Mayberg showed that change is possible \u2013 and we\u2019re already looking forward to the next projects that inspire the courage to try something new.<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1790031462\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" style=\"margin:0px 0px 20px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1152\" src=\"https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-11-1536x1152.jpg\" class=\"attachment-1536x1536 size-1536x1536\" alt=\"Mayberg Print@Show 2025, Merch Booth\" srcset=\"https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-11-1536x1152.jpg 1536w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-11-400x300.jpg 400w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-11-1024x768.jpg 1024w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-11-768x576.jpg 768w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-11-800x600.jpg 800w, https:\/\/sustain-shop.de\/wp-content\/uploads\/2025\/10\/Mayberg-Merch-11.jpg 2000w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1790031462 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1155039619\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 80%;\"><em>Photos: Lukas Georgi, Ren\u00e9 Plichta<\/em><\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1155039619 > .col-inner {\n  margin: 48px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\n<style>\n#row-969034359 > .col > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #row-969034359 > .col > .col-inner {\n    padding: 0px 24px 0px 24px;\n  }\n}\n@media (min-width:850px) {\n  #row-969034359 > .col > .col-inner {\n    padding: 0px 48px 0px 48px;\n  }\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2019104477 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"<p>For Mayberg\u2019s 2025 tour, Sustain Merchandising developed a concept that demonstrates how far sustainable merch has evolved. No newly produced garments, no conventional sales stand, no overproduction \u2013 instead, unique favorite pieces printed live on site.<\/p>\n","protected":false},"author":1,"featured_media":15904,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-15879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice-en"],"_links":{"self":[{"href":"https:\/\/sustain-shop.de\/en\/wp-json\/wp\/v2\/posts\/15879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sustain-shop.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sustain-shop.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sustain-shop.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sustain-shop.de\/en\/wp-json\/wp\/v2\/comments?post=15879"}],"version-history":[{"count":24,"href":"https:\/\/sustain-shop.de\/en\/wp-json\/wp\/v2\/posts\/15879\/revisions"}],"predecessor-version":[{"id":15962,"href":"https:\/\/sustain-shop.de\/en\/wp-json\/wp\/v2\/posts\/15879\/revisions\/15962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sustain-shop.de\/en\/wp-json\/wp\/v2\/media\/15904"}],"wp:attachment":[{"href":"https:\/\/sustain-shop.de\/en\/wp-json\/wp\/v2\/media?parent=15879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sustain-shop.de\/en\/wp-json\/wp\/v2\/categories?post=15879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sustain-shop.de\/en\/wp-json\/wp\/v2\/tags?post=15879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}